Bachelor degrees in Public Relations + Image Management: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Brigham Young University
Bachelor degree
Communications(BA)
Public Relations | Brigham Young University |
Public relations manages communication to build mutually beneficial relationships between the organization and its vital publics. The public relations program at BYU emphasizes research and measurement; strategic planning; professionally designed, written, and targeted tactics; and ethical practice. We prepare students with critical skills in thinking, writing, research, program planning and management, creative problem solving, and relationship building... |
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