Bachelor degrees in Public Relations + Image Management: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
The requirements for a major in communication with a concentration in public relations are 32 credits:
COM 201 - Introduction to Communication Studies, 4 credits COM 313 - Persuasion: Influencing Human Behavior, 4 credits COM 403 - Public Relations, 4 credits
Inquire into the many ways public relations and marketing influence virtually every aspect of your life with a Bachelor of Arts (BA) in Public Relations and Marketing degree through Ashford University. A BA in Public Relations and Marketing is perfect for students pursuing professional careers in sales, advertising, corporate communications, events planning,...
In this concentration, you will study ways to apply the principles and practices of public relations to generate positive publicity and media coverage. Help develop the skills needed to create integrated messaging to improve media opportunities for your organization and to successfully manage internal and external communications.
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