Doctor's degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Harvard University
Doctorate
Business Administration
Marketing | Harvard University |
The DBA program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered around the immediate and future needs and wants of customers. Groups of HBS faculty pursuing research in this field, and currently welcoming collaboration with doctoral students, are studying:
-consumer behavior
-marketing organization and control
-product and pricing policy
-consumer marketing and retailing
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