Doctorate in Marketing Research at Duke University

 

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Doctorate in Marketing Research at Duke University


Doctor's degrees in Marketing Research:  A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.


Duke University
Doctorate
Business Administration
Strategy
Duke University

The Fuqua PhD program in strategy seeks to educate the next generation of leading strategy scholars. The program builds on a solid foundation in the social sciences to develop rigorous analytical capabilities in the study of firm strategy in competitive environments. Our group is multidisciplinary, pulling from across the social sciences including but not limited to economics, sociology, management science, and political science. We have strengths...

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