Certificates/Less-than-1-year Certificates in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
The Management and Marketing program is designed to prepare students for entry-level management and marketing positions or for management or marketing training programs in retail, wholesale, service and manufacturing companies. A student in this program also receives the well-rounded training necessary to initiate and run his/her own business.
The objective of this certificate option is to give a student the foundation needed for obtaining a sales...
Program Description: The marketing program includes six different classes that prepare students to perform business activities that direct the flow of goods and services from producer to consumer.
Length: 540 hours (1 year program - 4 credits)
Employment Opportunities:Every business today involves marketing. Over four million firms in the United States have marketing as their primary business activity.
The Marketing Management program is designed to prepare students for employment in a variety of positions in today‘s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce
academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the
program provides opportunities to upgrade present knowledge and...
Certificate Information:Choose a Business Occupational Certificate to focus on the development of job- or career-specific skills in a short-term, concentrated format. Occupational Certificates are earned after completion of 12-19 credits. Many courses may apply toward Associate in Science and Associate in Applied Science degrees in business.To receive one of these certificates, submit a Certificate Application to the Records and Registration Office....
This certificate requires a minimum of 34.5 units. A maximum of 6 credit/ no credit units will be accepted for a Marketing certificate. A minimum of 9 units of certificate course work must be completed at AVC. (Credit earned by examination will not be included in these 9 units.)
Required Courses units
ACCT 111, Bookkeeping or ACCT
201, Financial Accounting 3-4
BUS 101, Introduction to Business 3
BUS 113, Business Communications 3
CA 103, Intro. to...
This certificate is designed for an individual already in a marketing career or an entrepreneur to understand all aspects of direct marketing from using marketing/advertising principles and basic design of direct mail pieces
to gathering customer information and developing and maintaining databases.
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations,...
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