Masters Degree in Business Administration Marketing Management at Colorado Technical University - Denver CO |
Colorado Technical University - Denver CO
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Colorado Technical University - Denver CO is a Private for-profit, 4-year or above with 633 students in Greenwood Village, CO.
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This school offers the following degree levels:
Associate degree, Bachelor degree, Masters degree |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Colorado Technical University - Denver CO. |
Colorado Technical University - Denver CO
Masters degree
Business Administration
Marketing Management
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Marketing research is crucial to analyzing and understanding data and trends. As increasing numbers of companies look to expand into global markets, individuals with a grasp of cultural, ethical, and legal implications of international marketing will be in high demand. The field of marketing has been, and is being, transformed by technology; successful leaders need to be ready to adapt and leverage this technology to gain competitive advantage.
According to the U.S. Department of Labor Bureau of Labor Statistics, advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition.
College graduates with related experience, a high level of creativity and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations and sales activities on the Internet.*
Colorado Technical University's Master of Business Administration (MBA) degree program offers a career-focused concentration in Marketing focused on providing students with the skills needed to make critical marketing decisions for businesses and organizations.
Real-World Career Opportunities
This industry-current degree program is designed to prepare students with the real-world credentials to pursue a diverse range of career opportunities in:
Brand Management
Commercial Marketing
Business Development
Marketing Communications
Marketing Program Management
and many other related fields.
Applicable Knowledge and Skills
Courses in this degree program are taught by instructors with applicable experience in modern marketing industry. Students can absorb relevant perspectives and professional insights from people who can help them acquire an industry-current, real-world understanding of:
Marketing research, international marketing, e-marketing and customer relationship management skills.
How to adapt marketing strategies globally using critical thinking, ethics and cross-cultural understanding.
Creative management of the expected growth in global competition.
The development of effective marketing plans including pricing, product placement and promotion of goods and services.
How to demonstrate change-agent skills using critical and creative thinking.
and many other important, career-related topics.
Industry-Current Coursework
The MBA with a concentration in Marketing includes the following required courses:
Applied Managerial Economics
Applied Managerial Finance
Information Technology Management
Applied Managerial Decision-Making
Leadership and Ethical Decision-making
Applied Managerial Accounting
Marketing Research Methods
Marketing in the Digital Age
International Marketing
Marketing Capstone
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Colorado Technical University - Denver CO.
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