Masters degree in Business Administration Marketing Research at American University

 

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Masters Degree in Business Administration Marketing Research at American University

American University
Masters degree
Business Administration
Marketing Research

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The Marketing Research MBA career track is designed to prepare students for careers in the marketing research field, either with marketing research suppliers or with companies that use research to improve marketing decision making. Students learn the psychological foundations of buyer behavior, the principles of designing survey questionnaires, the fundamentals of analyzing survey data, and the appropriate use of statistical techniques and computer software to analyze research data.

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