Masters Degree in Communication and Leadership Integrated Marketing Communication at Canisius College |
Canisius College
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Canisius College is a Private not-for-profit, 4-year or above Master's Colleges and Universities (larger programs) with 4,984 students in Buffalo, NY.
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This school offers the following degree levels:
Certificates/Less-than-1-year Certificate, Associate degree, Bachelor degree, Masters degree, Certificates/Post-Master's Certificate |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Canisius College. |
Canisius College
Masters degree
Communication and Leadership
Integrated Marketing Communication
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The master’s degree communication and leadership meets the emerging need for a blended approach to organizational leadership. Leaders of Fortune 500 companies cite communication as their most important function, spending 70-80 percent of their efforts communicating. A growing number of CEOs point to organizational effectiveness, intellectual capital and people as critical elements required to compete and survive in today’s global economy. Effective leaders in the 21st century must have the ability to formulate and effectively communicate their ideas with the conviction and power to inspire and motivate. Leaders must also empower, foster creativity and promote collaboration and relationship building in order to effectively achieve goals.
The value of a Canisius MS in Communication and Leadership
Persuasion and other communication skills are strong predictors of performance, often outstripping both intelligence and personality traits. Gain the edge needed for success and follow in the footsteps of many high-level corporate managers; managers in not-for-profit organizations; administrators of hospitals, colleges and universities; directors of human resource organizations; and business consultants. Enhance your communication competency and leadership effectiveness in today’s business world.
A degree communication and leadership will develop your ability to:
Think critically when communicating expectations and goals
Bridge relationship networks
Influence and motivate others within an organizational setting.
Collaborate effectively
Develop communication and leadership frameworks and capabilities that you can use throughout your career
Concentrations of Study
The program offers a concentration of study to meet today’s needs: Integrated Marketing Communication.
Integrated Marketing Communication
Today’s environment demands that marketers differentiate their products or services through reputation and within the consumers’ relationship with the brand. Students develop effective two-way communication skills, marketing persuasion and an understanding of consumer behavior.
View more details on
Canisius College.
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