Masters degree in Customer-Centric Innovation and Marketing Research at Arizona State University at the West Campus

 

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Masters Degree in Customer-Centric Innovation and Marketing Research at Arizona State University at the West Campus

Arizona State University at the West Campus
Masters degree
Customer-Centric Innovation and Marketing Research

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The M.S. in Customer-Centric Innovation and Marketing Research examines the practice of marketing research as it pertains particularly to an organization’s new product/new service development process. Its specific goal is to instruct students in marketing research techniques particularly useful for bringing the voice of customers into the new product/new service/innovation process and in brand development. Graduates will be prepared for jobs in marketing research, new product development, and brand management.

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