Masters Degree in Marketing Analytics at Bentley College |
Bentley College
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Bentley College is a Private not-for-profit, 4-year or above Master's Colleges and Universities (larger programs) with 5,636 students in Waltham, MA.
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This school offers the following degree levels:
Associate degree, Bachelor degree, Certificates/Postbaccalaureate Certificate, Masters degree, Certificates/Post-Master's Certificate |
| Also, students of this school are eligible for federal aid such as Pell Grants and Direct Loans from the US Department of Education. |
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Bentley College. |
Bentley College
Masters degree
Marketing Analytics
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Gain the knowledge and skills that marketing professionals need for a rapidly evolving, data-focused, global business environment. The Master of Science in Marketing Analytics (MSMA) program offers hands-on exposure to advanced marketing technologies, with a firm grounding in the essentials of strategic marketing for an information economy.
Developed in consultation with marketing, database, and market research firms, the Master of Science in Marketing Analytics develops the fundamental skills required of successful marketing professionals. Students in the program:
* Learn to make informed marketing decisions and determine the financial impact of those decisions;
* Employ SPSS, SAS and other software tools to transform raw data into usable information;
* Build a strong quantitative framework for analyzing customer profiles and market data;
* Make strategic use of information technology to improve marketing decision-making and empower customers.
View more details on
Bentley College.
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