Masters in Marketing + Marketing Management, General at Anna Maria College

 

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Masters in Marketing + Marketing Management, General at Anna Maria College


Masters degrees in Marketing + Marketing Management, General:  A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.


Anna Maria College
Masters degree
Business Administration
Marketing		Anna Maria College

The Master of Business Administration (MBA) program is designed to prepare individuals for professional careers in management and to provide educational enrichment for experienced professionals seeking a broader management perspective.

Concentration is offered in marketing.In order to complete a concentration, the student must select 2 electives from the concentration‘s set of electives and provide significant input to the capstone project (BUS 733)...

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