Masters degrees in Marketing + Marketing Management, General: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Cornell University
Masters degree
Hospitality
Marketing Management | Cornell University |
The Marketing Management Career Track prepares students for marketing careers in hospitality by exposing them to core concepts of hospitality marketing management, brand management, services marketing, marketing research, consumers behavior, strategic marketing and information management.
Working with faculty and industry advisors, the track offers opportunities for students to integrate theory with practical experience in class sessions, case studies,... |
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