Masters degrees in Marketing Research: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
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American University
Masters degree
Business Administration
Marketing Research | American University |
The Marketing Research MBA career track is designed to prepare students for careers in the marketing research field, either with marketing research suppliers or with companies that use research to improve marketing decision making. Students learn the psychological foundations of buyer behavior, the principles of designing survey questionnaires, the fundamentals of analyzing survey data, and the appropriate use of statistical techniques and computer... | |
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Arizona State University at the West Campus
Masters degree
Customer-Centric Innovation and Marketing Research | Arizona State University at the West Campus |
The M.S. in Customer-Centric Innovation and Marketing Research examines the practice of marketing research as it pertains particularly to an organization’s new product/new service development process. Its specific goal is to instruct students in marketing research techniques particularly useful for bringing the voice of customers into the new product/new service/innovation process and in brand development. Graduates will be prepared for jobs in marketing... | |
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Bentley College
Masters degree
Marketing Analytics | Bentley College |
Gain the knowledge and skills that marketing professionals need for a rapidly evolving, data-focused, global business environment. The Master of Science in Marketing Analytics (MSMA) program offers hands-on exposure to advanced marketing technologies, with a firm grounding in the essentials of strategic marketing for an information economy.
Developed in consultation with marketing, database, and market research firms, the Master of Science in Marketing... | |
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DePaul University
Masters degree
Marketing Research | DePaul University |
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Fairleigh Dickinson University-College at Florham
Masters degree
Marketing Research | Fairleigh Dickinson University-College at Florham |
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Fairleigh Dickinson University-Metropolitan Campus
Masters degree
Marketing Research | Fairleigh Dickinson University-Metropolitan Campus |
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Hofstra University
Masters degree
Marketing Research | Hofstra University |
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