Masters degrees in Marketing Research: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
The Marketing Research MBA career track is designed to prepare students for careers in the marketing research field, either with marketing research suppliers or with companies that use research to improve marketing decision making. Students learn the psychological foundations of buyer behavior, the principles of designing survey questionnaires, the fundamentals of analyzing survey data, and the appropriate use of statistical techniques and computer...
The M.S. in Customer-Centric Innovation and Marketing Research examines the practice of marketing research as it pertains particularly to an organization‘s new product/new service development process. Its specific goal is to instruct students in marketing research techniques particularly useful for bringing the voice of customers into the new product/new service/innovation process and in brand development. Graduates will be prepared for jobs in marketing...
Gain the knowledge and skills that marketing professionals need for a rapidly evolving, data-focused, global business environment. The Master of Science in Marketing Analytics (MSMA) program offers hands-on exposure to advanced marketing technologies, with a firm grounding in the essentials of strategic marketing for an information economy.
Developed in consultation with marketing, database, and market research firms, the Master of Science in Marketing...
The increasingly competitive and fast-paced business environment creates a need for the use of data and information in more rational decision-making processes. The Marketing Research and analysis concentration teaches students to plan, execute, analyze and deliver high-quality market research and analytics. This concentration is designed for professionals interested in increasing their research expertise as well as professionals interested in furthering...
UMUC offered its first distance education courses in 1972. Today, more than 30 percent of our students are enrolled in courses that do not require on-site class attendance. The Internet serves as their link to the university.
You can achieve a higher level of success. And you can start today.
For nearly 40 years, Walden University, an accredited institution, has helped adult learners balance their personal and professional commitments while earning a respected...
Earn your degree online from an accredited university.
You‘ll get a sense of the Capella University difference from the moment you talk to one of our enrollment counselors. "They made me feel like a person, not just a number," says Miriam...
See why over 37,000 students have chosen to study with
Liberty University Online.
Liberty is Established.
As part of the world’s largest evangelical university, Liberty University
Online is campus-based and has offered first-rate distance...
With convenient class locations as well as online learning, University of Phoenix makes quality higher education highly accessible. Whether you're seeking an associate's, bachelor's, master's or doctoral...
