Masters in Marketing Research at American University

 

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Masters in Marketing Research at American University


Masters degrees in Marketing Research:  A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.


American University
Masters degree
Business Administration
Marketing Research		American University

The Marketing Research MBA career track is designed to prepare students for careers in the marketing research field, either with marketing research suppliers or with companies that use research to improve marketing decision making. Students learn the psychological foundations of buyer behavior, the principles of designing survey questionnaires, the fundamentals of analyzing survey data, and the appropriate use of statistical techniques and computer...

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