Masters in Marketing Research at Bentley College

 

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Masters in Marketing Research at Bentley College


Masters degrees in Marketing Research:  A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.


Bentley College
Masters degree
Marketing Analytics		Bentley College

Gain the knowledge and skills that marketing professionals need for a rapidly evolving, data-focused, global business environment. The Master of Science in Marketing Analytics (MSMA) program offers hands-on exposure to advanced marketing technologies, with a firm grounding in the essentials of strategic marketing for an information economy.

Developed in consultation with marketing, database, and market research firms, the Master of Science in Marketing...

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