Masters degrees in Marketing Research: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
DePaul University Masters degree Marketing Research and Analysis | DePaul University |
The increasingly competitive and fast-paced business environment creates a need for the use of data and information in more rational decision-making processes. The Marketing Research and analysis concentration teaches students to plan, execute, analyze and deliver high-quality market research and analytics. This concentration is designed for professionals interested in increasing their research expertise as well as professionals interested in furthering... |
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