Graphic design is one degree you can see evidence of everywhere. Most graphic designers work for a company, but the percentage of freelance or independent contract graphic designers continues to grow. All you need is creativity and a desire to learn more about designing and creating in different mediums, including digital. According to Rasmussen College, “One of the beautiful aspects of studying Graphic Design is the wide variety of jobs one can pursue after receiving a Graphic Design degree,” says graphic designer and art director Amy Lewin. “I never wanted to be too specialized in my career. I crave variety in design and love switching up my style and working on a range of projects. (Flavin, 2018)” Variety is the spice of life in careers as well. What are some of the most common jobs that you can be a part of with a graphic design degree?
This is the most common career that people choose when they earn a graphic design degree. A graphic designer develops graphics and layouts for websites, company logos, magazine layouts, and more. In addition, they can work in a vast range of industries of all different sizes. A graphic designer works with a client’s brief to develop concepts and creative ideas for the client’s business/product/service.
This type of artist creates lifelike, digitally-generated imagery. The creation of online and console gaming is a major part of this field. However, it also may include commercials, product launches, and more. Some things a VFX artist may create include a wave, spaceships, rainstorms, planets, cities, fluids, and fires (Prospects, n.d.). Many job titles fall under this heading, including FX animator, multimedia artist, FX animator, FX technical director, and more.
Marketing Assistant or Manager
A background or degree in graphic design can give you a base for several creative jobs, including in marketing. A marketing manager oversees all the different aspects of a marketing plan, from brochures to websites to commercials and more. Similarly, a marketing assistant will work with a team and clients to create a marketing plan that will meet specific goals. Both roles will use many graphic design skills.
Brand Identity Designers
Even more involved than simply creating a logo is the brand identity designer. A company’s image is a direct reflection of the designer.Image includes the logos, colors, and fonts that are used in advertising pieces (Fremont, n.d.). This brand identity allows people to remember the company quickly and easily from any advertising media sent out because it is all consistent.
A cartographer collects and interprets data from satellite views, geographic surveys, aerial photographs, and other systems to create a map. The graphic design skills are used to create accurate, detailed maps for GPS systems, engineering projects, mobile platforms, and more (All Art Schools, n.d.). Often a cartographer will travel to a physical location to understand topography of it as well. Therefore, a benefit of this can being able to travel and work on many different projects.
An art director leads a team to create the design and layout of such pieces of media like magazines, movie and television productions, product packaging, and more. They work closely with both the artists/designers and the clients to create a vision that will meet the needs of their clients (Rasmussen, n.d.).
Graphic design degrees can lead to a variety of different careers. From marketing to art to map creation to brands to product designs and more, a graphic designer’s skills can translate into several different sectors, including the government, industry, small business, hospitals, and more. In conclusion, an online graphic design degree is one way to take part in these careers to find a place to work you enjoy and love.
By: Janis Rodgers