From giant corporations to solopreneurs, businesses require savvy marketing experts who can explain the benefits of their products or services in a way that compels consumers to buy. As noted by the Bureau of Labor Statistics, marketing-related careers are primed to grow 7% in the coming decade, which explains why marketing is such a hot major for students.
To help pay tuition, many private organizations offer generous college scholarships for marketing students. Here are just a few!
Scholarship Tips For College Students
Before we jump in, let’s review some common tips to boost your odds of being selected as a marketing scholarship award winner!
Screen for eligibility: There are several private organizations offering marketing scholarships to deserving students. Each lists a set of eligibility criteria, so as you review the list, look at the criteria first to see if the scholarship opportunity is right for you. Don’t get discouraged if you don’t qualify; there are plenty more to choose from!
Watch those due dates: All too many eligible students miss out on free money simply because they don’t get their applications in on time. Pay close attention to the deadlines and consider making a tracker to help you stay on top of submissions.
Write a compelling application: Assume you’ll have competition and don’t take anything for granted. Your application should be not only error-free but also compelling. Let the sponsoring organization know why you’re worthy of their funding. Do some homework on their mission and values, then try to incorporate that into any essays you’re asked to write.
10 Scholarships for Marketing Students
The American Marketing Association (AMA) Foundation gives diversity leadership scholarships to full-time undergraduate students to “fuel the power of diversity within our profession.” Applicants must belong to a listed minority group (see website for details) and may receive bonus points if they used marketing skills in a leadership role. The application deadline is closed for 2023 but check back late 2023 for future scholarship opportunities.
Also from the American Marketing Association Foundation, the Social Impact Scholarship awards students making a positive difference in the world through marketing. Applicants should be active AMA members and full-time undergraduates. Submissions should include a letter of recommendation from a chapter Faculty Advisor. This application is currently closed, but will reopen early 2024 so mark your calendars!
AWM Austin gives out $5,000 scholarships to college sophomores, juniors, and seniors in the local Austin, Texas area studying marketing, advertising, or a related media field. Applicants should hold a 3.25 GPA and have finished 60 hours of college courses. The next submission cycle may open in November and close in early March.
The nonprofit California Broadcasters Foundation awards $1,000 scholarships each semester to college students interning at one of their member TV or radio stations. Applicants should be majoring in a broadcast-related field, such as marketing, communications, or journalism. There is no deadline to submit; applications are continuous.
The scholarship program is administered by the scholarship and awards committee of the AMA Collegiate Chapters Council (CCC). It is the intention of the committee to award the AMA EBSCO Marketing Scholar Award each calendar year to deserving candidates. Applicants must be current AMA student members and members of an active AMA collegiate chapter. The candidate should be involved in developing their marketing skills both on and off campus, including a demonstrated leadership role within their AMA collegiate chapter. Please visit the scholarship's website for more information.
The International Bridge, Tunnel and Turnpike Association offers $5,000 scholarships to undergraduate and graduate students attending an HBCU school full-time. Recipients are selected based on academics, leadership, and participation in activities. Marketing is one of the many majors eligible. Please check their website for updates regarding submission times.
Mr. Marketing is a Local SEO and marketing automation software firm, specialized in growing franchise and multi-location companies. Eligible candidates must be a university or college student. You must be at least 18 years of age but if you are younger and think that you fit well into the writing position then parental consent will be required. The deadline to apply is December 20, 2023.
In collaboration with the UNCF, Oracle offers internships to students through its Corporate Scholars Program. Applicants should be studying to work in marketing, HR, business, or other related fields. Submissions should include transcripts, an essay, recommendation letters, and a resume. The application is closed for Summer 2023, but should reopen in September for the Fall 2023 cohort.
This $3,000 award is reserved for learners pursuing a bachelor’s degree in business or engineering with a concentration in marketing or sales. Applicants should possess a 2.5 or higher GPA and be U.S. or Canadian citizens. This one is closed for the year but will reopen again in early 2024 so mark your calendars!
The UNCF Medline Corporate Scholars Program offers financial aid to full-time juniors majoring in accounting, business, finance, or other listed fields. Applicants should submit a resume and explain how their “college experience demonstrates leadership and analytical ability during their college career.” UNCF has various award amounts and due dates so check the website for the most up-to-date information.
Looking for More College Scholarships?
There are dozens of private scholarships available to marketing and related major students, but the trick is finding them all! Universities.com has done the heavy lifting for you by creating a helpful scholarship search tool.
Select filters such as keywords, deadlines, area of study, institution type, year, GPA, racial/ethnic identifiers, and more to quickly scan for scholarships applicable to your needs. Thousands of dollars worth of free scholarship funds are at your fingertips!
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