Have you ever been told you could sell water to a whale? If you have business sense and a creative mind, you may just be a marketing whiz. With a degree in marketing, students will typically study all of the areas of business in order to understand it from a marketing perspective. For instance, students may take a class in accounting to understand how marketing costs factor into an organization’s budget. The study of marketing will focus on the principles behind what makes for good marketing, and the management aspect will tie in how to manage a marketing team or overall marketing operation.
Another aspect of the study of marketing is market analysis where students learn to collect, measure, and analyze data about consumer needs and spending habits. Along with traditional marketing courses, such as advertising and marketing strategy, there is an entirely new area of marketing to learn - digital and online marketing. This includes studying search engine optimization (SEO), social media marketing, and developing just the right content for websites. You’ll learn how to help clients improve their websites to provide the most valuable information, and in turn rank higher in search engines. In this ever-changing technology age, this is a quickly evolving area of study and good for those who like innovation and consistent change.
Boise State University offers 1 Marketing/Marketing Management, General degree programs. It's a very large, public, four-year university in a midsize city. In 2019, 100 Marketing/Marketing Management, General students graduated with students earning 100 Bachelor's degrees.
Northwest Nazarene University offers 1 Marketing/Marketing Management, General degree programs. It's a small, private not-for-profit, four-year university in a midsize suburb. In 2019, 12 Marketing/Marketing Management, General students graduated with students earning 12 Bachelor's degrees.
|School||Average Tuition||Student Teacher Ratio||Enrolled Students|
|Idaho State University Pocatello, ID||20 : 1||12,402|
|Boise State University Boise, ID||33 : 1||26,217|
|University of Idaho Moscow, ID||20 : 1||11,926|
|College of Western Idaho Nampa, ID||68 : 1||10,580|
|College of Eastern Idaho Idaho Falls, ID||28 : 1||1,595|
|Northwest Nazarene University Nampa, ID||22 : 1||2,111|
|The College of Idaho Caldwell, ID||15 : 1||1,091|
|Lewis-Clark State College Lewiston, ID||21 : 1||3,748|