Graphic designers are hired by organizations to create logos, images, websites, and other visual aids that are used in advertisements and promotions. The purpose of these images is to represent a particular idea or identity and to captivate and persuade the audience. They create visual concepts by hand or by using computer software, which is why creativity, computer skills, and time management are three qualities every graphic designer must possess.
Graphic design students will learn how to effectively use color, create compelling work suitable for professional standards, and be able to clearly communicate visual ideas based on the clients? wants and needs through branding, typography, packaging, photography, digital media, and print and editorial design. The accrediting body for graphic design programs is the National Association of Schools of Art and Design; the organization currently has a little over 300 accredited institutional members. Students enrolled in a this program will start building a portfolio; graphic designers are typically hired based off that portfolio, so students should compile their best work. To remain competitive after graduation, students should keep up with the latest graphic design software and trends.
Employment can be found with advertisement agencies, book publishers, specialized design services, and public relations firms. However, it?s not uncommon for some graphic designers to be self-employed.