Have you ever been told you could sell water to a whale? If you have business sense and a creative mind, you may just be a marketing whiz. With a degree in marketing, students will typically study all of the areas of business in order to understand it from a marketing perspective. For instance, students may take a class in accounting to understand how marketing costs factor into an organization’s budget. The study of marketing will focus on the principles behind what makes for good marketing, and the management aspect will tie in how to manage a marketing team or overall marketing operation.
Another aspect of the study of marketing is market analysis where students learn to collect, measure, and analyze data about consumer needs and spending habits. Along with traditional marketing courses, such as advertising and marketing strategy, there is an entirely new area of marketing to learn - digital and online marketing. This includes studying search engine optimization (SEO), social media marketing, and developing just the right content for websites. You’ll learn how to help clients improve their websites to provide the most valuable information, and in turn rank higher in search engines. In this ever-changing technology age, this is a quickly evolving area of study and good for those who like innovation and consistent change.
West Virginia University offers 1 Marketing/Marketing Management, General degree programs. It's a very large, public, four-year university in a small city. In 2019, 108 Marketing/Marketing Management, General students graduated with students earning 108 Bachelor's degrees.
American Public University System offers 2 Marketing/Marketing Management, General degree programs. It's a very large, private for-profit, four-year university in a outlying town. In 2019, 41 Marketing/Marketing Management, General students graduated with students earning 41 Bachelor's degrees.
Bethany College offers 1 Marketing/Marketing Management, General degree programs. It's a very small, private not-for-profit, four-year university in a outlying rural area. In 2019, 5 Marketing/Marketing Management, General students graduated with students earning 5 Bachelor's degrees.
|School||Average Tuition||Student Teacher Ratio||Enrolled Students|
|West Virginia University Morgantown, WV||24 : 1||26,839|
|American Public University System Charles Town, WV||132 : 1||45,249|
|Marshall University Huntington, WV||23 : 1||12,852|
|West Virginia Wesleyan College Buckhannon, WV||19 : 1||1,226|
|Alderson Broaddus University Philippi, WV||16 : 1||913|
|Davis & Elkins College Elkins, WV||18 : 1||776|
|Bethany College Bethany, WV||12 : 1||535|