12 In-Demand Jobs That Didn't Exist 10 Years Ago

Written by Eva Goetze
Published on May 13, 2023 · Updated on May 15, 2023

12 In-Demand Jobs That Didn't Exist 10 Years Ago

Written by Eva Goetze
Published on May 13, 2023 · Updated on May 15, 2023

The career landscape has quickly evolved thanks to growing technology, globalization, and just a general changing of society. Soft skills like adaptability and creativity are increasingly valued over technical expertise. Today's workers are placing greater emphasis on work-life balance and meaningful careers, rather than simply chasing high salaries. With the growth of remote work and automation, new opportunities are emerging in fields such as technology and data analysis. In the last decade, numerous high-demand jobs have emerged, 12 of which are considered exciting, challenging, rewarding, and mainstream today.

12 In-Demand Jobs That Weren’t Relevant 10 Years Ago

Job #1 - Social Media Manager

What is a Social Media Manager? 

Social media managers are responsible for creating and implementing social media strategies to increase a company's online presence and engage with its target audience. They ensure the company's social media presence is consistent with its brand identity and messaging.

What are Social Media Managers’ job responsibilities?

In this career, social media managers are responsible for managing a company's social media channels, which typically include popular platforms such as Facebook, Twitter, Instagram, and LinkedIn. In addition, they create and curate content that is relevant and engaging to their target audience, as well as interact with followers and respond to inquiries. Social media managers also play a critical role in analyzing social media metrics to measure the success of their campaigns and make data-driven decisions to improve future efforts. Overall, they are instrumental in building and maintaining a company's online presence and reputation.

What degree should you get to become a Social Media Marketing Manager?

Obtaining a Bachelor’s or Master’s in Marketing or Business Administration is advised, in addition to communications and public relations.

How much do social media managers make?

According to the Bureau Labor of Statistics, social media marketing managers make about $149,200 a year.

Other helpful information students should know about social media management

Obtaining internships to build students’ breadth and depth of the field are advised. Some internships in marketing, digital marketing, public relations, sales, analytics, and even freelance work can help build your experience and portfolio. Building a portfolio of marketing campaigns and demonstrating quantitative experience can help demonstrate competence to potential employers.

In terms of soft skills to build, students can work on increasing their verbal communication, analytical, and leadership skills. Networking, attending industry events and conferences, and pursuing continuing education and certifications in marketing can also be helpful in advancing your marketing career as well. 

Job #2 - Podcast Producer

What is a Podcast Producer? 

A podcast producer is responsible for overseeing all aspects of creating a podcast (pre-production planning to post-production editing). Working closely with the host(s) and production team members, podcast producers ensure each episode is professionally produced, engaging, and informative.

The podcast producer is responsible for managing the technical aspects of recording and editing. They ensure the audio quality is high and that all sound effects or music are appropriate, well-timed, and can be heard clearly. Some podcast producers support writing and scripting episodes, in addition to working closely with the host(s) to ensure the content is well-researched, thought-provoking, and resonates with the target audience. 

Besides the creative aspects of podcast production, podcast producers are responsible for managing the logistics of the show, such as scheduling recordings, booking guests, and coordinating with sponsors or advertisers.

What degree should you get to become a Podcast Producer?

While some may argue you need a Bachelor’s of Media Production, Communications, Journalism, and Creative Writing, others believe an Associate Degree in Audio Technology or Sound Engineering may be helpful for podcast mixing. Some programs focus on recording, editing, and mixing techniques, as well as hands-on experience with industry-standard software and equipment. Specifically, an audio technology or sound engineering program may help with the technical aspects of recording and mixing audio, including how to use digital audio workstations (DAWs), microphones, signal processing, and mixing consoles. 

How much do podcast producers make? 

Podcast producers (sound engineers) make $48,790 according to the BLS.

Any other info a potential student should know about podcast production?

If you’re interested in starting your own podcast, it’s important to think about how you can offer value, education, and get paid. Though it may take more than three years, the following are helpful for forms of monetization: sponsorships, affiliate marketing, paid membership programs, and premium content creation. Before starting your own podcast, see if you can support 2-3 companies with their podcasts complimentary. Obtain a paid internship to learn best practices, then see how you can help others. 

Job #3 - Chief People Officer

What is a Chief People Officer?

Have you ever wondered who's in charge of making sure an organization's employees are happy, productive, and motivated? That used to be called HR, but now it’s the Chief People Officer (CPO)! This executive-level position is responsible for managing and optimizing the performance of the workforce. From recruiting and developing talent to ensuring fair compensation and benefits, the CPO oversees all aspects of employee engagement. They work closely with other executives to make sure the company's culture and values align with its goals. Ultimately, the CPO plays a critical role in creating a positive and inclusive work environment that supports the organization's success.

What are the Chief People Officer’s responsibilities?

The CPO manages an organization's workforce to ensure it's aligned with the organization's goals. This includes recruitment, employee policies, benefits, fostering a positive work environment, promoting engagement and diversity, and addressing employee concerns. CPOs create development programs and align the company's culture with strategic goals, all while collaborating with the executive team. They optimize the workforce, support employee engagement and motivation, and ensure success by enabling employees to perform their best work.

What degree should one get to become a Chief People Officer?

A Bachelor’s or Master’s Degree in Human Resources, Business Administration, Organization Psychology, or a related field would be the most useful to become a chief people officer.

How much do chief people officers make? 

According to Salary.com, CPOs make anywhere from $287,100 to $390,000 a year.

Any other info a potential student should know?

Since 2020, CPO positions have transitioned to focus more on building their company’s diversity, inclusivity, and culture, in addition to their vast experience in human resources management or a related field. 

This includes paying close attention to all team members’ voices, managing teams, developing and implementing HR policies and strategies, and working with senior executives. CPOs must have strong leadership and communication skills, the ability to think strategically, and excellent problem-solving and decision-making abilities. CPOs need to be well-versed in all aspects of human resources management, including recruitment, compensation and benefits, employee relations, performance management, and compliance with employment laws and regulations. 

Continuous learning is essential to keep up-to-date with the latest trends and best practices in the field. Networking within the HR community is also important for staying current on trends, best practices, and job opportunities. One of the best networking events HR professionals can attend is the CHRO Summit (Chief Human Resource Officer Summit), where CHROs can come together to discuss trends, challenges, and opportunities in the field of human resources. These events provide a platform for CHROs to network with their peers, learn from industry experts, and share best practices, with keynote speakers, panel discussions, and interactive sessions on a wide range of topics related to human resources management, such as employee engagement, talent management, diversity and inclusion, and leadership development. 

Job #4 - Machine Learning Engineer

What is a Machine Learning Engineer? 

They design and build systems that can learn and improve on their own using various algorithms and techniques, and work on various applications such as image and speech recognition, fraud detection, and autonomous vehicles. In addition, machine learning engineers are responsible for developing and deploying machine learning models to solve real-world problems. 

Machine learning engineers are now considered one of the fastest-growing and most in-demand jobs in the tech industry.

With their technical skills, they use their strong problem-solving and analytical thinking abilities to be able to communicate complex ideas to their executive team, product team, and stakeholders. Working closely with fellow data scientists and software developers, they collaboratively integrate machine learning solutions into products and services.

What degree should you get to become a machine learning engineer?

A bachelor’s, master’s, and potentially a PhD of Computer Science would be recommended to become a machine learning engineer. 

How much do machine learning engineers make? 

According to BLS, Machine Learning Engineers make an average of $131,490.

Any other info a potential student should know about machine learning engineering?

It’s highly recommended to intern to build your experience and relationships. Some top internship opportunities for machine learning engineers are the following:

  • Google AI Residency
  • Microsoft AI Residency
  • Amazon Learning Internship
  • NVIDIA Deep Learning Institute Internship
  • IBM Research AI Internship
  • OpenAI Research Internship

Job #5 - UX Designer

What is a UX Designer? 

A UX (User Experience) designer is responsible for creating seamless and intuitive digital experiences for users (“human first” design). From conducting user research to designing wireframes and prototype interfaces, UX designers ensure users can easily navigate and achieve their goals. UX designers are not UI designers (User interface - focus on digital products only). 

In collaboration with developers, product managers, and other designers, UX Designers bring designs to life. Their ultimate goal is to create engaging and satisfying experiences for users while achieving business objectives. Another responsibility of UX designers are to stay up-to-date with design trends and best practices, which may include testing and evaluating design choices, in addition to continuously iterating to improve the user experience.

What degree should you get to become a UX Designer?

It’s recommended to undergo a certificate, workshop, or a bootcamp to become a UX designer. One example is the Cornell University, UC Berkeley extension). However, some UX designers pursue degrees in graphic design, human-computer interaction, psychology, or computer science. Some obtain experience through on-the-job training as well. 

Some important qualities for a UX designer are to have a deep understanding of user behavior and have a passion for creating intuitive, efficient, and enjoyable digital experiences.

How much do UX designers make? 

According to the Bureau of Labor Statistics, senior UX designers make an average of $116,207.

Any other info a potential student should know about UX design?

The timeline for for becoming a UX designer can take either a few months up or 2-6 years. The competition is fierce, but obtaining an internship through your UX bootcamp program or school may help you break into the industry and get a job. Look for internships that will give you the opportunity to do college research, and use multiple levels of methodologies to gain insight into what customers need and prefer. 

Job #6 - Sustainability Manager

What is a Sustainability Manager?

A sustainability manager is responsible for developing and implementing sustainability strategies within an organization. They identify opportunities to reduce environmental impacts and improve social responsibility, such as reducing waste, conserving energy, and promoting ethical business practices. Sustainability managers conduct research, analyze data, and collaborate with stakeholders to develop and implement sustainability policies and initiatives. They also monitor and report on the organization's sustainability performance, ensure compliance with regulations and standards, and engage with employees, customers, and the community to promote sustainable practices. Ultimately, a sustainability manager is responsible for driving positive environmental and social outcomes while achieving the organization's business objectives. People, planet and profit are key themes for this college: ASU online.

What degree should you get to become a sustainability manager?

To become a sustainability manager, you can pursue a Bachelor's Degree in Engineering, Sustainability, Business, or Biology. A master’s degree is not necessary, but may increase your competitive advantage in the industry as well as your salary. Some programs are online, like the program through ASU or Washington University in St. Louis

How much do sustainability managers make? 

According to PayScale, sustainability managers make an average of $142,980. 

Any other info a potential student should know about becoming a sustainability manager?

Networking and building your skills is helpful to obtain your first sustainability manager job. Consider attending sustainability conferences, seminars, and workshops to meet people who work in the field and learn about job opportunities. Joining professional associations and organizations can also help you expand your network and stay up-to-date on industry trends. Additionally, building your skills in areas such as project management, data analysis, communication, and stakeholder engagement is crucial for sustainability managers. Consider taking courses or training programs to enhance your skills and stay competitive in the job market. By focusing on networking and skill-building, you can take important steps toward a fulfilling career in sustainability management.

Job #7 - YouTube Content Creator

What is a YouTube Content Creator? 

A YouTube content creator produces and publishes video content on YouTube to entertain, educate, or inspire an audience. Some roles and responsibilities include conceptualizing and planning video ideas, writing scripts, filming, editing, and publishing videos. Engagement with their audience is important to grow, especially through comments, social media, and collaborations with other content creators.

What degree should you get to become a Content Creator?

Though there is no specific degree is not required to become a YouTube content creator, having a background in media production, film studies, communications, or digital marketing can be valuable. Creativity, dedication, and an entrepreneurial mindset are really what are needed to be successful. 

How much do content creators make? 

According to the BLS, film and video editors make $60,360 per year.

According to a study by Influencer Marketing Hub, the average earnings per 1,000 views (CPM) on YouTube range from $0.18 for each view, which amounts to $18 for every 1,000 views. However, these numbers are only estimates - individual creators may earn more or less depending on their circumstances. Some of the most successful YouTube creators make a substantial income (think millions) through diverse revenue streams (advertising revenue, sponsorships, merchandise sales, etc.). 

Any other info a potential student should know about content creation?

Many YouTube content creators strive to get to their first 1,000 followers by posting at least 100 videos within their first year. Over the next decade, the outlook for YouTube content creators is positive, as the platform continues to grow and attract more viewers and advertisers. 

YouTube shorts is one of it’s latest avenues to build a following. However, the industry is becoming more competitive, and creators need to stay innovative and authentic to stand out. They also need to keep up with changing trends and algorithms to maintain their visibility on the platform. As the industry evolves, content creators may also explore new revenue streams, such as products, merchandise, sponsorships, and other collaborations, to diversify their income. Many YouTube content creators feel it is a rewarding career; however, it requires dedication, creativity and a willingness to adapt to change.

Job #8 - Blockchain Analyst

What is a Blockchain Analyst

A blockchain analyst is a professional who examines and analyzes blockchain data to ensure that systems operate smoothly, securely, and efficiently. Blockchains became more mainstream knowledge due to their connection with cryptocrurency.

Blockchain data can be defined as “digital information stored on a decentralized, immutable ledger. It's highly secure and transparent, stored in blocks linked with cryptographic techniques, and includes information related to transactions, contracts, and identity, among others. It can be accessed and verified by authorized parties.”

Blockchain analysts advise organizations on how blockchain can improve their operations and their duties, include monitoring networks, identifying and resolving issues, analyzing data, and developing and implementing protocols. Strong understanding of blockchain, data analysis, and programming languages are required, along with the ability to work both independently and in teams.

What degree should you get to become a Blockchain Analyst?

To become a blockchain analyst, a degree in computer science, information technology, or a related field is recommended. Blockchain analysts typically have strong technical skills and an understanding of blockchain technology, as well as experience with programming languages and data analysis tools, so pursuing certifications and industry-specific training can also be beneficial in this rapidly evolving field.

How much do blockchain analysts make? 

According to the BLS, the salary of computer and information technology occupations are $97,430. According to ZipRecruiter, the average salary is $115,195. 

Any other info a potential student should know becoming a blockchain analyst?

BLS shows that computer and information technology jobs will grow 15% from 2021 to 2031, creating around 682,800 new jobs over the decade. Replacement needs are also projected to create 418,500 job openings annually. Acquiring relevant skills and education is crucial in securing a career in this growing field

Job #9 - Digital Marketing Specialist

What is a Digital Marketing Specialist? 

A digital marketing specialist is a professional who develops and implements marketing strategies to promote products or services using digital channels. Their roles and responsibilities include creating and managing social media campaigns, analyzing website traffic and user behavior, conducting market research, developing and executing email campaigns, optimizing search engine rankings, and tracking key performance indicators. 

Their goal is to improve brand awareness, engagement, and sales in the online world by leveraging various digital marketing techniques and tools. A successful digital marketing specialist should have excellent communication skills, a creative mindset, and a passion for marketing.

What degree should you get to become a Digital Marketing Specialist?

The majority of digital marketing specialists possess a bachelor's degree in a relevant field, such as marketing, digital media, communications, website/graphic design, liberal arts, or English

A diverse educational background builds strong foundation in marketing principles, digital media technologies, communication strategies, and creative design. However, some digital marketing specialists may also have a degree in a related field, such as business administration, information technology, or computer science, which can help them better understand the technical aspects of digital marketing. Staying up-to-date with the latest trends and technologies is advised, as this field continues to evolve. 

How much do digital marketing specialists make? 

According to ZipRecruiter.com, digital marketing specialists make a median annual salary of $55,340 while BLS stats the wage for a Manager in this role was $56,770, higher than the $36,200 median for all workers (2015). 

Any other info a potential student should know about digital marketing?

A digital marketing specialist and a digital marketing manager are not the same thing, so if you’re looking to go into the manager role, you may want to follow a more linear business path. 

Job #10 - Cloud Computing Specialist

What is a Cloud Computing Specialist?

Cloud engineering is an integral part of our human lives, enabling us to stream our favorite shows and listen to music on the go. Cloud computing specialists are responsible for managing cloud-based technologies to meet the needs of organizations. This involves designing and implementing cloud-based solutions, ensuring system security and performance, and providing technical support to end-users. Cloud Computing Specialists collaborate with other IT professionals to ensure smooth system integration and troubleshoot issues. This role requires excellent technical skills and a strong ability to communicate and solve problems. Ultimately, a cloud computing specialist ensures that an organization's cloud-based technologies operate efficiently and securely.

What degree should you get to become a Cloud Computing Specialist?

To become a cloud engineering specialist, a Bachelor's Degree of Computer Science, engineering, or a related field is usually required. Additionally, obtaining certifications in cloud computing platforms like AWS, Google Cloud, or Microsoft Azure can boost opportunities to land a job and stand out to potential employers.

How much do cloud computing specialists make? 

Ziprecruiter reports the average annual pay for a cloud computing specialist in the United States is $102,346 a year. This figure is subject to various factors, such as location, years of experience, and company size.

Any other info a potential student should know?

Cloud computing jobs are booming, with projected 11% growth from 2019 to 2029. Employers need skilled professionals to meet the demand of cloud-based solutions for businesses of all sizes. Cloud computing jobs offer great career prospects and salaries. To find a cloud computing internship, attend local tech meetups, check out job search websites, and get advice from your university's career center or professors. Some tech companies like Amazon Web Services, Microsoft Azure, Google Cloud, and IBM Cloud often offer cloud computing internships, as do smaller startups.

Job #11 - E-Commerce Analyst

What is an E-Commerce Analyst?

An E-Commerce analyst specializes in analyzing and optimizing e-commerce operations, such as marketing, sales, customer service and logistics. They identify areas for improvement and provide practical insights to help businesses increase their online revenue and improve customer satisfaction. They also work closely with advertising managers and developers to improve user experience. Excellent communication and analytical skills are necessary to present findings and make strategic decisions.

What degree should you get to become an E-Commerce Analyst?

To become an E-Commerce analyst, a Bachelor's Degree in Business, marketing, statistics, economics, or computer science is typically required. Some prefer a master's degree for senior-level roles, but experience, skills, and certifications matter too. Data analysis, marketing, IT courses, and proficiency in tools such as SQL, Python, and R, are desirable. Continuous learning is important in ecommerce.

How much do they make? 

E-commerce analyst salaries vary based on experience, location, and industry. According to PayScale, the average salary for an E-Commerce Analyst is $63,000 per year in the US, with a range of $42,000 to $97,000. Educational requirements for entry-level positions can range from a bachelor's degree to none. Application software developers typically earn the highest median wage (BLS), while retail sales workers earn a lower wage.

Any other info a potential student should know?

Internships in data analysis, digital marketing, market research, user experience, and website optimization can help aspiring e-commerce analysts develop skills necessary for success. By starting with entry-level roles such as account executive, individuals can progress to higher-level positions such as marketing manager and senior director of marketing with experience and skill development over time.

Job #12 - Virtual Reality Developer

What is a Virtual Reality Developer

A virtual reality developer (VRD) is responsible for designing, developing, and testing immersive digital experiences for users. This involves working closely with other members of the development team to ensure the VR (Virtual Reality) applications are visually appealing, technically robust and user-friendly. VRDs are accountable for troubleshooting and maintaining VR applications post-release. They work on a variety of platforms, such as gaming consoles and mobile devices, to create VR applications that meet user expectations.

What degree should you get to become a Virtual Reality Developer?

To become a virtual reality developer, a Bachelor's Degree in Computer Science, Software Engineering, or a related field is typically required. However, some employers may consider candidates with degrees in graphic design or interactive media, as long as they have relevant programming skills and experience

How much do virtual reality developers make? 

According to ZipRecruiter, the average annual salary for VR developers is $86,935, with the average falling between $58,000 and $158,000, with experienced developers earning more. At the 25th percentile, VR developers can expect to earn approximately $58,000 annually, while those at the 75th percentile can expect to make $113,500. Those who fall into the top 10% of earners, or the 90th percentile, can potentially earn as much as $135,500 per year.

Any other info a potential student should know about virtual reality development?

The VR industry is experiencing rapid growth. The VR and AR industry is on the rise in the US, with 65.9 million VR users and 110.1 million AR users as of 2023. The global VR user base is estimated to be around 171 million. In 2022, the VR gaming industry was valued at $12.13 billion. The VR/AR user age range is varied, with 25- to 34-year-olds making up 23% of users. Additionally, there are over 950 VR startups in the US. The VR industry is predicted to create 23.3 million jobs and boost the global economy by $1.5 trillion by 2030, with a $537 billion increase in US GDP and 2.3 million new jobs.

What Are The Best College Majors For Jobs For The Future?

As the global workforce undergoes a transformative shift, it is crucial for students to make informed decisions about their college majors to remain competitive in the job market. 

Below are eight college majors that are anticipated to be in high demand for the future job market:

With the shift toward digital marketing and e-commerce, companies are seeking marketing professionals with advanced skills in digital channels and social media. Enrolling in majors via digital marketing or a related field can help to prepare students for careers in marketing analytics, content creation, and social media management - all of which are vital in today’s career landscape and to stay competitive in the job market.
Pursuing a major in data analytics can give you the foundation to accumulate, scrutinize and interpret data, which has become a critical skill in the present-day data-centric world. Enrolling in a major program in data analytics or a related field can prepare students for careers in data science, business intelligence and market research.
As mounting concerns over environmental degradation and climate change increase, companies and organizations are seeking ways to reduce their environmental impact on the world. Pursuing a major in sustainability studies prepares students for careers in sustainable business, renewable energy and environmental policy. Some universities with sustainability bachelor programs are UC Berkeley, Carnegie Mellon University, University of Washington - Seattle campus and more.
Pursuing a major in business administration can help provide a broad range of skills that are in high demand across a multitude of industries, including management, marketing, finance, and accounting. Whether building your own business or supporting a small or large corporation, this degree is versatile and can lead to a lucrative career with tons of growth opportunities in the job market. Here are some universities that offer a top business administration degree.
Focusing on an engineering major gives you a wide range of career opportunities, including roles in fields such as aerospace, civil, mechanical, electrical, and computer engineering. Engineering graduates are in high demand due to their analytical and problem-solving skills, which can be applied to a variety of industries. Additionally, engineering careers offer competitive salaries and opportunities for growth and advancement. Pursuing a major in engineering can lead to a rewarding and fulfilling career.
With the increasing threat of cyberattacks and data breaches, universities have started offering majors in cybersecurity to train professionals who can keep networks and systems secure. A cyber security degree prepares individuals to protect businesses, organizations, and individuals from cyber threats. This rapidly growing field offers a clear path toward a potentially lucrative career. The best cyber security schools provide theoretical, technical, and hands-on learning for undergraduate and graduate degrees, leading to various career options. Check out our list of the best cybersecurity schools.
As technology becomes increasingly important in our daily lives, universities are now offering majors in UX design to teach students how to create user-friendly interfaces and experiences. UX design focuses on making products easy and intuitive to use. With an online UX designer degree, you can learn the skills needed to design applications, websites, and other digital products. This concentration covers design theory, research, and communication, providing a well-rounded education in this exciting field. Whether you want to develop your own apps or work for a major tech company, a UX designer degree can help you achieve your goals.
Healthcare administration is a trending major in the healthcare industry. With the aging baby boomer population and the increasing demand for healthcare services, there is a growing need for healthcare administrators to manage and coordinate healthcare facilities and services. This major teaches students the skills they need to manage healthcare organizations, understand healthcare policies, and ensure high-quality patient care. Graduates can expect to find career opportunities in hospitals, clinics, government agencies, and other healthcare organizations. With a projected job growth of 18% by 2028, healthcare administration is a promising and rewarding career path. Check out our list of the best healthcare administration schools.