Fashion merchandising combines an overview of fashion trends with a strong understanding of business principles so merchandisers would be able to buy and sell garments in today's global market. The curriculum for fashion merchandising students includes instruction in retail management, accounting, apparel construction, fashion buying, visual merchandising, marketing principles, and mass merchandising. There are also specialized areas of interest such as fashion marketing, design and promotions, and product development. Working in a retail store is recommended for added experience.
Students learn how to market, display, sell, and buy fashion goods and textiles. Students also learn how to select visually pleasing apparel, create the overall ambiance of a store, supervise sales, and oversee production costs. Fashions are not only marketed to retail stores, but to wholesalers and boutiques. Popular career options include fashion buyer, fashion director, fashion editor, retail manager, textile merchandiser, and fashion designer. Fashion trends are constantly changing, so students must be prepared to keep up with the latest looks and be able to predict future styles.
The average salary for those with careers in the fashion merchandising industry was $47,000 in January 2011. However, salaries can be higher in major fashion cities like New York.
Fashion Institute of Technology offers 3 Fashion Merchandising degree programs. It's a medium sized, public, four-year university in a large city. In 2019, 1,101 Fashion Merchandising students graduated with students earning 664 Associate's degrees, and 437 Bachelor's degrees.
Southern New Hampshire University offers 4 Fashion Merchandising degree programs. It's a very large, private not-for-profit, four-year university in a midsize suburb. In 2019, 69 Fashion Merchandising students graduated with students earning 48 Bachelor's degrees, and 21 Associate's degrees.
|School||Average Tuition||Student Teacher Ratio||Enrolled Students|
|University of Georgia Athens, GA||18 : 1||38,920|
|Texas Tech University Lubbock, TX||23 : 1||38,742|
|Texas Christian University Fort Worth, TX||15 : 1||11,024|
|Baylor University Waco, TX||16 : 1||18,033|
|Point Loma Nazarene University San Diego, CA||31 : 1||4,567|
|University of North Texas Denton, TX||34 : 1||39,336|
|Fashion Institute of Technology New York, NY||39 : 1||8,726|
|Ashland University Ashland, OH||27 : 1||5,091|
|Southern New Hampshire University Manchester, NH||728 : 1||113,514|
|Howard University Washington, DC||13 : 1||9,399|
|Marist College Poughkeepsie, NY||27 : 1||6,738|
|Northwood University Midland, MI||56 : 1||2,934|
|Thomas Jefferson University Philadelphia, PA||27 : 1||8,026|
|Harding University Searcy, AR||15 : 1||4,879|
|Kent State University at Kent Kent, OH||29 : 1||27,716|
|Lynn University Boca Raton, FL||24 : 1||3,247|
|Seattle Pacific University Seattle, WA||17 : 1||3,529|
|Central Michigan University Mount Pleasant, MI||25 : 1||19,362|
|Central Washington University Ellensburg, WA||26 : 1||11,658|
|Lipscomb University Nashville, TN||20 : 1||4,595|