Businesses rely on marketing specialists to deliver tactful and effective communications to their constituents, clients, partners, and investors. For an organization to succeed, it needs to make people aware of its products or services. Marketing specialists craft meaningful messages to be displayed for advertising purposes so that their company or brand remains relevant in relation to their competitors.
Completing a degree in marketing provides graduates with tangible skills that they can put to use in the workplace immediately, and with the proliferation of internet-based marketing, many working professionals have the option of working remotely while managing their employer's social media and web-based marketing tools.
For their talents, marketing majors often fare very well in terms of salary. Marketing managers earned a median salary of $141,490 in 2020, according to the Bureau of Labor Statistics. Job prospects look promising too as companies continue to implement measures to stand out in the increasingly crowded global marketplace. The BLS projects overall employment of marketing managers to grow 10 percent between 2020 and 2030.
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If hanging out with other aspiring marketing professionals outside of the classroom sounds like fun, check out the University of Maryland’s chapter of the American Marketing Association. Known as terpAMA (the school’s mascot is the terrapin), this student group loves activity – case competitions, annual trips to the AMA collegiate conference, keynote speakers brought to campus, on-site visits to marketing firms and corporate headquarters.
What goes on in the classroom is pretty exciting, too. The Robert H. Smith School of Business prides itself on providing marketing majors with a solid understanding of basic principles as well as up-to-the-minute instruction on current practices in our ever-changing world. The school even operates its own behavioral laboratory to conduct groundbreaking research on human behavior.
Ask marketing majors at UConn to name the department’s greatest strength and, you’re sure to hear “the faculty” as one of the most common responses. Instructors at this public research university are known internationally for expertise in digital marketing and analytics, consumer decision making, branding, marketing strategy, and cross-cultural consumer behavior.
UConn Business School grads have their share of accomplishments, too. An impressive 94% of business undergrads from the class of 2020 found employment by December, and those with a marketing degree started with a median base pay of $53,500.
If the prospect of studying at one of the largest educational institutions in the U.S. excites you, vibrant ASU could be your dream place. The internationally known W.P. Carey School of Business alone enrolls more than 16,000 students from over 100 countries. And with 100,000+ Carey alumni worldwide, networking opportunities abound when you’re ready to start your marketing career.
If heading to perpetually sunny Tempe isn’t your thing, consider earning a Bachelor of Science in Marketing through ASU Online. The 100% remote program features a mixture of general education requirements and marketing courses for a total of 120 credit hours. ASU is known for its innovation in online education and for substantial bang for the buck. You can even join more than 35 extracurricular clubs to build a sense of community with other remote Sun Devils.
Studying marketing through BU’s Questrom School of Business involves commitment to an interdisciplinary approach. The program uses insights and methods from psychology, anthropology, economics, and computer science to understand and predict consumer behavior. The university is so confident in its method that it claims “by the end of freshman year, you’ll know more than most juniors in other programs.”
Outside of class, 450+ student organizations make BU a hopping place. Intramural and club sports alone attract more than 7,000 participants. And with its location in the heart of Boston, there’s plenty more to explore beyond campus.
Undergrads at this private institution choose from one of three concentrations: digital marketing, standard marketing, or sales leadership. Whichever you select, a plethora of nearby internship possibilities await. DePaul’s location in the heart of downtown Chicago should not be wasted!
Are you a particularly ambitious marketing major? DePaul’s honors sequence, known as Integrated Marketing Education, provides a select group of students with a hands-on opportunity to develop skills in marketing management. The year-long program involves working with different area businesses each quarter to address real-life marketing issues. Participants leave with practical knowledge, many connections, and a portfolio of consulting projects to show prospective employers.
Situated in Washington, D.C., a city with more than 1,000 internationally owned companies (many under a mile from campus), GW School of Business is another institution that takes full advantage of its location for internships and other learning opportunities. The business school itself was founded nearly a century ago on the new-for-its-time idea that business and government might become partners in promoting national prosperity and international development.
Today, GW offers a Bachelor of Science in Marketing, a Bachelor of Science in Business with a concentration in marketing strategy and analytics, a Graduate Certificate in Digital Marketing and Analytics, and a Graduate Certificate in Marketing and Brand Management. And despite being the largest institution of higher learning in our nation’s capital, more than half of GW’s undergraduate classes have fewer than 20 students.
Does a presentation titled “How to Sell Alcohol, for Breakfast” pique your curiosity? Through its Brand Matters series, the Carlson School of Management regularly brings speakers to campus to offer insight on how real companies build their brands. Such events compliment this university’s marketing program in which students can earn one of three marketing degrees:
While winter in the Twin Cities sometimes proves challenging, the campus nonetheless bustles in all seasons. A favorite activity is cheering on the Gophers in Big 10 athletic competition. And forget the notion of “dumb jocks” – student athletes here boast an average GPA of 3.3, first among public institutions.
Tulane offers its marketing degree through the well-known Freeman School of Business. Here are the basic, fundamental courses offered, though there are also a variety of electives tailored to student interest:
Here you’ll learn what’s involved in marketing new products. You’ll also learn how to identify key constituencies and how to use those relationships to promote a brand. Some students opt to study abroad and take classes under Freeman-affiliated faculty in order to immerse themselves in international marketing. Others prefer staying in the U.S. where Freeman’s Career Management Center can help you find real-world internships near the New Orleans campus and beyond.
Now don’t let the price tag of this private university scare you away from applying. Extensive merit-based and need-based scholarship programs result in Tulane paying on average 40 percent of the actual cost of tuition and fees for each student.
Through the Wilbur O. and Ann Powers College of Business, Clemson offers a Bachelor of Science in Marketing and a Master of Science in Marketing. Both programs put a premium on immersive educational experiences inside and outside of the classroom. A highlight for many undergrads is Maymester in New York City, which provides interaction with industry professionals in the Big Apple.
Clemson itself is a pretty exciting place, too. Every Friday, everyone on campus displays their school spirit by wearing orange. Weekends bring many students and alumni together to support the Division I Clemson Tigers. Others head to the Brooks Center for Performing Arts or create their own outdoor adventure at Lake Hartwell. While roughly half of the students at this public institution are South Carolina residents, there’s too much to do to think about heading home!
Marketing is getting your name out there – letting customers know all about your products or services. It is an essential aspect of most industries and can be applied across different sectors including the automotive, healthcare, pharmaceutical, and entertainment industries.This involves building a brand that conveys who you are, what you do, how you’re different from competitors, and why someone should pay attention.
Since organizations typically have a limited amount of money for marketing, it’s best to hire trained marketing professionals to find the most effective marketing channels. Marketers think about who to target, which mediums to use, and what will drive sales.
The best marketing schools realize the complexities of today’s buying and selling environment. They continue to draw from disciplines such as psychology, sociology, and economics to teach about human behavior and influences on spending. They also develop expertise in modern marketing tactics such as search engine optimization (SEO), social media, and data analysis.
Students pursuing a degree in marketing often take courses about advertising techniques, branding tools, and business development strategies to gain a holistic perspective. There are plenty of online options for applicants interested in maintaining a flexible work schedule without sacrificing important learning opportunities. Depending on how quickly one would like to enter the workforce, there are options that range from two years associate programs to six-year graduate-level degree programs.
Because marketing encompasses so many different aspects of business, students sometimes choose to concentrate on certain marketing specializations. A few of the many different types of marketing niches include:
The first and shortest path to a degree is by applying for an online associate program, which typically is completed in two years. Students enrolled in these programs often take foundational classes, such as foundations of marketing, advertising, and communications to name a few.
For online programs, asynchronous lectures and testing can give students added flexibility and may allow them to work while they finish their degree.
The next step for prospective applicants interested in furthering their education with an online degree can look towards bachelor’s programs in marketing and advertising. These programs typically last up to four years and include marketing-specific and general education requirements. Since course loads can vary, students often choose how many credits they wish to manage in a given semester. Getting an online degree in marketing allows students to balance furthering their education with managing their daily lives.
Many working adults elect to take an online master’s program to increase their earnings and land the job of their dreams. Graduating with a Master’s in Marketing often requires students to develop a capstone project that pairs students with faculty members in their department to allow for mentorship and collaboration. In addition to the added academic experience, master’s programs provide job placement services that can connect upcoming graduates with salaried marketing and advertising roles.
Online doctoral programs in marketing typically last up to six years and beyond depending on how much academic research prospective students seek. Graduate students will often hold roles within their departments and work for faculty members who have funded research budgets.
In order to graduate, PhD students will complete a dissertation as a culminating final project before entering the workplace. Given the level of specialization that comes with a particular marketing PhD program, it is wise to know how academic work transfers to professional roles in the workplace.
Taking a certification or licensure exam can give working professionals a competitive edge when applying to jobs and further their knowledge of the given industry they operate in. For marketing professionals interested in industry-specific certificates, getting a Google Analytics IQ Certification or a HubSpot Content Marketing Certification could be a great start.
Graduates with a degree in marketing can explore a wide variety of sectors, as most businesses require some level of marketing and advertising to stay relevant in the marketplace. According to the Bureau of Labor and Statistics, Public Relations Specialists gross an average of $62,810 annually, while Marketing Managers receive up to $140,000.
Getting an online marketing degree as opposed to an in-person education has its advantages and disadvantages. Due to the digital nature of marketing in the 21st century, much of the content that is covered during in-person lectures can be more easily accessed online for people who have full-time jobs. While personal interactions can be critical for many working adults who intend on moving up professionally, important marketing skills and sector-specific knowledge can be learned online.
These are three great certifications to help with a degree or career in marketing:
LinkedIn Digital Marketing Certificate
PCM Digital Marketing Certification
Facebook Blueprint Certifications
|School||Average Tuition||Student Teacher Ratio||Enrolled Students|
|University of Maryland-College Park College Park, MD||22 : 1||40,709|
|University of Connecticut Storrs, CT||17 : 1||27,215|
|Arizona State University Campus Immersion Tempe, AZ||24 : 1||74,795|
|Boston University Boston, MA||18 : 1||32,718|
|DePaul University Chicago, IL||25 : 1||21,922|